Revenue Simulator
What if your hotel shifted more bookings direct?
Fill in the hotel's annual figures. Drag the slider to see the net revenue, CPA, and OTA commission impact of moving more share to direct.
Hotel inputs
Annual gross revenue from all online channels combined.
40%
Channel economics
Defaults reflect typical figures from Bookassist managed clients. OTA commission is the blended rate paid to Booking.com / Expedia / etc.
Target direct share
60%0%Industry benchmark: 40%+100%
New Total CPA
10.23%
2.77 pts below the 13% industry target
Annual net revenue uplift
+€131k
Shifting 40% → 60% direct on €5m gross.
CPA vs current
−2.61 pts
from 12.84%
OTA commission saved
+€180k
vs current scenario
Direct marketing reinvested
+€28k
new direct spend
Booking mix shift
Now40% direct · 60% OTA
After60% direct · 40% OTA
At 60% direct, net revenue is €139k above the 13% CPA industry benchmark.
How Bookassist gets you there
Booking engine, metasearch, and direct campaigns, managed end to end.
We deliver the booking engine, the paid search and metasearch spend, and the website itself: the three levers that move the share above.
Estimates derived from the inputs above. Directional planning tool; actual results vary with demand mix, channel cost, conversion rate, and seasonality.